Personalized Employee Benefits: Tailoring Packages to Individual Needs

The shifting demographics of today’s workforce mean employees have diverse benefits priorities based on their life stages, families, interests, and more. This article explores strategies for personalizing benefits packages to better meet individual needs.

Understand Your Workforce Makeup

Offering personalized benefits starts with analyzing the makeup of your workforce. Collect and track employee demographic data including age, gender, marital status, dependents, income levels, and location.

Look at trends across generations in your workforce. For example, Millennials may prioritize student loan repayment assistance, while Boomers focus more on retirement savings. Conduct employee surveys or hold focus groups to learn about benefits interests and concerns.

Segmenting your workforce reveals distinct needs you can cater to. A segmented approach also prevents assumptions that a uniform package works for all.

Provide Wide Selections

The best way to personalize is offering abundant selections across benefit types, allowing employees to self-select based on individual circumstances and priorities.

For medical insurance, make available PPOs (preferred provider organizations), HMOs (health maintenance organizations), HDHP/HSAs (high deductible health plan/health savings accounts), and EPOs (exclusive provider organizations) spanning different provider networks, deductibles, premiums, and copays. Offer dental and vision both as employer-paid and voluntary options.

On retirement plans, provide matching 401(k)s plus after-tax Roth variants. Include life, disability, accident, critical illness, hospital indemnity, and other ancillary benefits as either company-paid or voluntary. The wider the selection, the more likely each employee finds options meeting unique needs.

Embrace Financial Wellbeing

Financial stresses negatively impact performance. That is why financial wellbeing programs addressing individual circumstances resonate. Offer access to unbiased financial advisors providing guidance on budgeting, debt management, college, and retirement savings, and more.

Consider Concierge Services

Assigning each employee a dedicated benefits concierge adviser provides personalized, ongoing support with coverage questions and life event changes. Concierges act as guides through the benefits experience, helping select suitable options during open enrollment each year.

This white-glove service ensures employees understand how to use benefits optimally while planning for future needs. Concierges fill gaps that self-service enrollment technology lacks through personalized advice.

Embrace Work Schedule Flexibility

Scheduling flexibility accommodates differences in workstyles and life responsibilities outside of work. Options like alternative shifts, compressed weeks, part-time schedules, job sharing, and remote work open doors to personalized time management.

Support parents with school-age children by allowing earlier daily starts and ends. Enable employees pursuing degrees to adjust hours for attending classes. Flex scheduling demonstrates you support integration of work and life.

Offer Voluntary Benefit Variety

Voluntary benefits address diverse needs at no direct employer cost. The more voluntary options you include, the more personalized your benefits program becomes.

Fertility benefits help employees pursuing parenthood. Legal insurance provides access to customized legal advice. Identity theft protection eases individual security concerns. Pet insurance accommodates pet owners’ priorities. The list goes on.

Voluntary benefits make employees feel cared for in areas important to them outside of work. These options also drive enrollment engagement as employees self-select offerings for their circumstances.

Consider Outsourcing Benefits Support

For small- and mid-sized companies, the option to outsource employee benefits management is an easy way to provide personalized support without growing HR headcount. The folk at VertiSource HR explain that in doing so, external specialists handle the heavy lifting.

Outsourced solutions centralize enrollment, education, and administration onto easy-to-use human resource platforms. This simplifies benefit selection for employees while providing quick assistance by phone when needed. Customization occurs through platform configuration rather than manual internal efforts.


Personalized benefits show an organization cares about employees as individuals. Following the strategies in this article will help you tailor options to the unique needs of multigenerational workforces. When benefits packages resonate more personally, engagement and retention improve.

Infographic created by UST, On Call Virtual HR Support

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