SEO tasks are designed to boost a website’s rankings and organic traffic. The most common SEO best practices are link building, on-site optimisation, and keyword research. Google Analytics is one of the top SEO measurement tools that give you valuable insights on optimising your website and driving more search traffic. But first, you need to create a custom Google Analytics 4 setup to acquire the data you need.
Leveraging data from Google Analytics can help improve a website’s visibility and performance in search engine results pages. With that, here are a few of the most crucial SEO hacks you should know:
1. Understand Keyword Intent
If you want to generate sales and attract the right traffic, be sure to understand keyword intent. Run some searches before you write content around a particular keyword. Identifying if you’re driving the right traffic to your website and if your content delivers what your visitors want is also worth noting.
There are four types of keyword intent. First, the navigational type is where users search for a specific website. Second is the informational intent in which users look for the answer to a question. Then the third one is investigational, which leads to a transaction. And the last one is transactional, where users are ready to purchase.
2. Make SEO-Friendly URLs
Organise your content so that URLs are logically constructed. A good URL structure provides both the search engines and users with an idea of what the destination page is about. You can start creating well-structured URLs using short ones and including your target keyword, categories, or subfolders. These help you increase your chances of ranking better in search results and navigate your website quickly.
3. Build an Internal Linking Structure
When you use internal links properly, they help establish an information hierarchy for your site. Also, they can improve your rankings and understand your page content. A best practice you can do is to add internal links from high-ranking pages on your pages that need a boost. There is no need to analyse each of your site pages when you use internal links. However, ensure to find internal linking errors as they are detrimental to your SEO.
4. Reduce Loading Time
One of the most significant factors that can make or break your business is the speed of your site. The importance of page speed is very crucial in Google’s algorithm. It also affects how your visitors look at your brand and cause them to leave even before giving your website a chance to load. In order to benchmark your site’s loading speed, use Google’s PageSpeed Insights tool.
5. Write Compelling Title Tags and Meta Description
The two most crucial factors on your page are title tags and meta descriptions. Title tags are clickable headlines that you can see on search engine results pages. They tell people what your page is all about. In addition, title tags give users a quick insight into the content of the result and are the primary information that users use to decide which result to click on.
Meanwhile, a meta description is used to describe the page’s content. It is placed below the title and URL of your page on the search engine results page. A meta description informs the users with a concise, relevant page summary. Also, it is usually 155 to 160 characters long.
6. Optimise Images
Yet another excellent SEO hack to increase your traffic is by optimising images. It plays a crucial factor in improving user experience. If used properly, images can help boost your website’s organic traffic. You can choose the best file format, like JPEG, PNG, or WEBP. Since images are typically the most significant contributor to a website’s overall loading time and page size, you should pick the suitable format.
Moreover, you can compress your images before uploading them to your site to minimise their size without decreasing quality. Another way to optimise images is to provide alternative text. It is the text included in HTML code to describe an image.
Now that you have learned these Google Analytics SEO hacks see the difference they make on your site when applied. If you want to ensure that your website follows the latest SEO best practices, check these hacks mentioned above. You will definitely improve your organic traffic in no time, so you better try them out now